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Acquired by Tesco.

Eden was a seed investor in We7 alongside Peter Gabriel, the rock star. Through our background with online entertainment businesses such as OD2 and Blinkbox, we offered significant experience to the company in helping develop relationships with music studios and commercialise its offering.

We7 offered free, advertising-funded streaming of music and the ability to purchase songs for download. We7 worked by grafting short, 5 second adverts onto the front of each song played. In addition user could pay a monthly subscription for unlimited streaming without adverts to both PCs and mobile phones.

We7 successfully raised a number of rounds from investors such as Pentech Ventures and Amadeus Capital Partners.

Based in London, We7 was acquired by Tesco in 2012 and became a significant part of the group’s online entertainment offering.


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