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Seedcamp London: The other Dragons Den
For technology entrepreneurs, Seedcamp is an opportunity to acquire investment for their fledgling companies. But what makes the money men want to sponsor startups?
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Model
- Where we invest
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We invest in early stage technology companies. Our main areas of focus are:
- telecommunications software
- enterprise software and SaaS
- digital media and e-commerce
- internet and mobile
- games
- social media
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We invest in early stage technology companies. Our main areas of focus are:
- Themes
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At Eden, we aim to be strategic about where we place investments and therefore have an active research programme which focuses on different potential investment themes. The themes we are currently working on include:
- education
- finance
- game-playing
- healthcare
- location based services
- IPTV
- video advertising
- virtual world services
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At Eden, we aim to be strategic about where we place investments and therefore have an active research programme which focuses on different potential investment themes. The themes we are currently working on include:
- What makes us different
- At Eden, we address the funding gap between business angels and later stage venture capitalists, providing investment appropriate for the needs of an investee company and its stage of development. As a seed investor we are prepared to 'take the early risk' but we also have enough capacity in our funds to support our companies (alongside world-class co-investors such as Amadeus, Banexi, DFJ Esprit, Intel Capital, Union Square Ventures and Xange) to significant exits.
- Investment strategy
- We will invest as little as £200,000 to back an innovative idea, up to around £1.25 million for a team not yet ready for a traditional Series A investment, through to as much as £3 million for a team with early revenues requiring expansion capital. Critically, we will support our successful portfolio companies with additional funding as they develop over time up to around £6 million.
- What we offer
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As a team of successful entrepreneurs, experienced business managers and investment professionals, we apply our collective operational expertise to assist the development of our portfolio companies in every area.
We offer help with:- formulating product development strategies
- introducing sound operating policies
- developing sales and marketing strategies
- making introductions to key customers and partners
- establishing financial and budgeting processes
- developing and strengthening management teams
- assisting with key recruits across all disciplines
- advising on employee stock option programmes
- thinking through fund raising strategies and finding new funding partners
- working with companies on viable exit strategies
We are proud of the entrepreneurs we have backed so far, of their loyalty and of the financial returns generated. Follow this link to read more about our portfolio.
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As a team of successful entrepreneurs, experienced business managers and investment professionals, we apply our collective operational expertise to assist the development of our portfolio companies in every area.
- What we look for
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With our strong seed investment track record, we have particular skill in identifying entrepreneurs with the right balance of vision and leadership who can build companies of lasting value.
The main attributes we look for in a prospective investment are:- a significant market opportunity
- a strong team with deep domain knowledge and real tenacity
- intellectual property that creates barriers to entry
- international vision and ambition
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With our strong seed investment track record, we have particular skill in identifying entrepreneurs with the right balance of vision and leadership who can build companies of lasting value.
- How to submit a proposal
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We value the connections we make and believe the best deals are a result of introductions from those we know.Our vast network of contacts, from existing portfolio companies, advisers and consultants to angel investors and other venture capital firms, will be happy to refer you and this is our recommended route to reach us.You will also find us at most major technology industry events as well as regularly attending and sponsoring initiatives such as DrinkTank and Seedcamp. These offer an ideal opportunity to discuss your business proposal with us. Please click here for a list of all upcoming events we are scheduled to attend.If you do want to submit a business plan via email, please contact us first on 01225 472950 to discuss whom best to direct your proposal to.
However you reach us, you might want to think of answers to the following questions as you prepare your approach. These are the obvious questions that we are always going to ask;- who are the people behind your business?
- what is the problem you are solving?
- how big is the opportunity?
- what is different about your business and why is this an advantage?
- is there any defensible intellectual property in your product or service?
- who are your main competitors?
- how will your business make money?
- how much capital investment are you looking for?
- have you had any previous investment?
- how much progress have you made so far?
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