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Download Full Article. 09 February 2010
The Filter adds former Google CIO Douglas Merrill to its Board of Directors
Merrill to capitalise on The Filter's recent growth as the company broadens its position as the leading provider of recommendations and relevance systems to third-party content publishers and aggregators
New York, NY (February 9, 2010) - The Filter, the global leader in recommendation and relevance services for leading entertainment brands and the vision of Grammy Award winning-musician and digital pioneer, Peter Gabriel, today announced the appointment of Douglas C. Merrill to its Board of Directors. The author and former Chief Information Officer and Vice President of Engineering at Google Inc. will bring extensive experience in search and discovery products to The Filter as the business continues to expand its white-label content relevance platform.
In the past 18 months, The Filter has been advancing its software-as-a-service (SaaS) solution, optimising the management and delivery of entertainment content for a growing global network of customers including publishers, content owners, distribution platforms and aggregators. Merrill's appointment comes as The Filter plans to strengthen its recommendation and relevance offering and its existing global customer base.
The Filter's world-class recommendation and relevance technology has been proven in commercial environments for more than 5 years. Through its network of customers, The Filter now reaches over 85 million unique users a month and delivers over 1 billion API recommendation calls per month. The leading provider of recommendation and relevance systems has a proven track record of delivering uplifts of 20-100% in key consumption and engagement metrics.
"What I love about The Filter is they're solving the right problem at the right time," said Douglas C. Merrill. "The volume of content online makes finding any particular piece of information increasingly more difficult. The Filter analyses user data and behaviour to provide measurably better, more relevant recommendations."
"We're thrilled that Douglas has joined our board," adds David Maher Roberts, CEO of The Filter. "We value his breadth of technical and strategic expertise and his help will also be important in driving forward The Filter's aggressive plans to expand our platform and increase our global operations during the coming months."
In the past 18 months, The Filter has been advancing its software-as-a-service (SaaS) solution, optimising the management and delivery of entertainment content for a growing global network of customers including publishers, content owners, distribution platforms and aggregators. Merrill's appointment comes as The Filter plans to strengthen its recommendation and relevance offering and its existing global customer base.
The Filter's world-class recommendation and relevance technology has been proven in commercial environments for more than 5 years. Through its network of customers, The Filter now reaches over 85 million unique users a month and delivers over 1 billion API recommendation calls per month. The leading provider of recommendation and relevance systems has a proven track record of delivering uplifts of 20-100% in key consumption and engagement metrics.
"What I love about The Filter is they're solving the right problem at the right time," said Douglas C. Merrill. "The volume of content online makes finding any particular piece of information increasingly more difficult. The Filter analyses user data and behaviour to provide measurably better, more relevant recommendations."
"We're thrilled that Douglas has joined our board," adds David Maher Roberts, CEO of The Filter. "We value his breadth of technical and strategic expertise and his help will also be important in driving forward The Filter's aggressive plans to expand our platform and increase our global operations during the coming months."
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