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Internet and mobile:
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Radically simplifying telecommunications networksThe clear leader in its field, Apertio designs, develops and markets next-generation mobile network infrastructure software for telecommunications operators. The Apertio One architecture enables current and new generation mobile operators to simplify their networks by consolidating subscriber data into a single repository at the heart of the network - increasing revenue through rapid service deployment and achieving significant cost reduction. Founded in 2002, Apertio's customers number among the world's largest and fastest growing telecommunications operators, including Orange, T-Mobile, Vodafone and AIS. Its next-generation partners include IBM, Intel, Motorola, Telcordia and BridgePort Networks. The company is headquartered in Bristol, UK, with offices in Chicago, Bangkok and Kuala Lumpur. Apertio was named as the fastest-growing private telecommunications company in the UK in the latest Sunday Times Microsoft Tech Track 100 survey, and the second fastest growing private tech company overall. It also features in the Red Herring 100 Europe, a selection of the top private companies that play a pivotal role in innovation and technology. Eden professionals initially invested as seed investors and Eden continued to support Apertio in its A Round financing, alongside Tokarz, Deutsche Ventures, Motorola Ventures, Add Partners & T-Ventures. In January 2008, Nokia Siemens Networks announced the $210 million acquisition of Apertio. Eden contact: Mark Farmer
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blinkBoxCreating a new concept in premium digital video distributionblinkBox is an internet-based premium video destination. The blinkBox experience enables users to make a customised clip or ‘BLINK’ of their favourite TV and movie moments, add a comment within the video and use it to communicate by sending them to friends’ mobile phones and PCs via the internet. The service also provides the opportunity to rent or buy the whole show or film. With no other service offering this unique level of convergence between PCs and mobile devices, blinkBox’s vision is to become Europe’s premier destination for TV and film. The service works in partnership with rights owners and broadcasters to provide a targeted viral marketing and distribution platform. Based in London, blinkBox was founded by former Channel 4 and Vodafone senior executives, with a vision to create the only truly personalized and engaging entertainment service for communities passionate about TV and movies. Eden helped found the company in 2006 and is seed investor alongside Arts Alliance. Eden contact: Charles Grimsdale
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huddleThe online tool for doing work, running projects and getting stuff donehuddle (www.huddle.net) is a distinctive web-based workspace for project teams, freelancers, consultants, agencies, clubs and any other business network that needs team members to work together. The technology was developed out of recognition that individuals and companies are still suffering from a range of problems when trying to get internal and external teams working together efficiently and successfully. Friendly to both PC and Mac users, huddle is an easy-to-use secure online service that works like a social network, but includes powerful collaboration tools that enable project teams to get stuff done. Features include full document tracking for editing, a shared whiteboard for blogging and brainstorming, a calendar that assigns tasks, tracks them and issues reminders as well as a keyword search tool. Users can create multiple huddle groups for different projects, while viewing them from one single dashboard. huddle’s growing client base includes manufacturing companies, large legal, PR, advertising and media firms as well as sports teams, community groups and individual freelancers. Straightforward package pricing depends on the number of users in the huddle and data storage requirements. huddle is built by Ninian Solutions Ltd, an early-stage London-based software company founded in 2006. Initially focusing on the UK, the company plans further international expansion. Eden invested in Ninian’s A Round financing in 2007. Our investment is enabling huddle to build more functionality while aggressively growing its user base through viral adoption and channel partners. Eden contact: Ben Tompkins
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MobykoThe safest place online to store, manage and share mobile contentMobyko is a device and network-independent service. It uses the mobile network to save names and numbers to a personal online address book, with no need for cables or downloads. Mobyko also stores texts, photos and videos enabling remote access from any web browser, any time. The web-based consumer service is free and simple-to-use, employing sophisticated new technology. So, in the event of a handset being lost, stolen, broken or just replaced, the Mobyko service is used to restore this valued content. Phone numbers and contact details are securely synchronised with Mobyko and transferred to a handset using SyncML technology, which is embedded in mobile phones, without the need to download or install additional software. Users can upgrade to the paid-for service, Mobyko Premium, which offers extra storage capacity and enhanced text and download services. They can also add Outlook contacts to their personal address book and manage them online. The service is compatible with over 200 phones and will work in most areas of the world on mobile networks that provide internet access. Mobyko’s simple set-up procedure currently caters for networks in the UK, Australia, Brazil, Denmark, Finland, France, Germany, Greece, Ireland, New Zealand, Norway, Portugal, South Africa and Sweden. Founded in 2006, Mobyko is based in London with development offices in Cambridge Eden's 2007 seed investment in Mobyko is working to develop the online service further while raising consumer awareness of the brand. Eden contact: Charles Grimsdale
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Ontology-PartnersAttacking the cost of systems integrationOntology-Partners is set to become the world's first company to use semantic modelling and reasoning technology to develop products for the telecommunications industry aimed at reducing OSS integration and application development costs. Spearheading the exciting innovation are founders Benedict Enweani (CEO) and Leo Zancani (CTO), both ex-Orchestream, the successful telecoms OSS software company. Their new London-based venture, which was established in December 2006, is developing pioneering software that uses semantic technology to interpret existing OSS infrastructures in terms of flexible models. The approach delivers a user driven CAD-like metaphor and thus removes the ongoing 'integration tax' associated with current tightly coupled approaches. At the same time, the approach spots dependencies, impacts and data quality issues in loosely connected legacy and network systems. Eden has partnered Celtic House as seed investors in the formation and development of this ground-breaking technology company. Eden contact: Mark Farmer
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PixstaVisual search technology for browsing large image collectionsPixsta has created advanced visual search and browse technology that enables online customers to search products by appearance alone. Consumers can conduct a visual search across multiple images and then refine the results quickly via simple clicks. Images are analysed across multiple attributes and contextually matched to results from Pixsta’s image database. Currently concentrating on various retail categories, Pixsta’s technology enables online retailers to advertise via product images and permit contextual matching on all attribute levels, resulting in higher sales conversion rates. Its vision is to become the de facto standard entry point for visual search and browse on the web. Pixsta supplies its technology to e-commerce retailers and online publishers (like magazines, social networks and video publishers). Customers who are ‘Powered by Pixsta’ include the websites of Matches Fashion and Astley Clarke. Online publishers use Pixsta AdImages to drive higher monetisation rates than traditional word-based advertisements, these include Elle and Marie Claire and blog sites like Shoewawa and Baglady. Pixsta is also trialling its own branded, consumer-facing retail websites ChezImelda (shoes) and Bagsta (bags). E-retailers participating in the Pixsta AdImages network include Stylebop in Germany, Yoox (International), Laura Ashley, Jones Bootmaker, Boden, Monsoon, Oasis, Warehouse and Wallis. Founded in 2006 and headquartered in London, the company is currently focusing on the UK, French, German and US markets. Eden is lead Series A investor in Pixsta following the seed investment of Straub Ventures. Eden contact: Ben Tompkins
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Reevooreevoo.com - real reviews from real customersReevoo is dedicated to collecting real product reviews from genuine purchasers, publishing them on retail partner websites and its consumer website www.reevoo.com. Established in London in 2004, it aims to be the most trusted brand in the world for helping people choose what to buy. Retailers participate by displaying the ReevooMark logo and, only when a purchase is made, their customers are invited to complete a product review questionnaire. These genuine reviews are collected, scores collated and reviews posted, unedited, on retail partner websites under the ReevooMark badge - the sign of independent verification. They also appear on www.reevoo.com. Initially focussing on mainstream electrical items such plasma TVs, digital cameras, washing machines and mobile phones, Reevoo is gaining traction with major UK retail brands including Dixons, Comet and Woolworths. The company has been short listed for the 2007 European Retail Solutions Awards for Best Use of E-Commerce in a Retail Environment. Eden invested in Reevoo's A Round financing in December 2006. Our investment is enabling Reevoo to expand its service beyond the electrical sector, enhance its offering to online retailers and to develop the www.reevoo.com consumer proposition as a driver of traffic to partner sites. Eden contact: Ben Tompkins
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SecernoProviding intelligent database securityAward-winning Secerno provides the world's most advanced, comprehensive and intelligent database security solution, Secerno.SQL, which protects data at the highest level. Its unique, patent-pending machine-learning technology understands the true intent of database interactions and protects an organisation from both known and unknown threats to data, whether they originate from external or internal sources. Secerno enables the continuous improvement of data security by allowing companies to understand, control and protect their data assets, enabling data security without the costs associated with traditional solutions. The company offers protection to customers across industries including financial services, healthcare and pharmaceuticals, retail and government agencies and departments. Founded in 2004, Secerno is based on technology breakthroughs made by CTO and co-founder, Dr Steve Moyle at Oxford University. It launched its first database security solution in October 2006 and is already seeing recognition of the impact it is making on the data security market. It was named winner of SC Magazine's 2007 Innovation Award , is listed in the Red Herring 100 Europe and also won the Technology Start-Up of the Year award in the Computing Awards for Excellence 2006 . It is a finalist in the 2007 Techworld Awards. Eden was a seed investor and also invested in Secerno's A Round financing along with ISIS and Oxford Venture Management. Eden contact: Charles Grimsdale
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SmithBayes
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The Filter
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Delivering world-class product management softwareTribold is the world's leading provider of product lifecycle management software specifically developed for Communication Service Providers (CSPs). Its product, Tribold Product Portfolio ManagerT is a single suite of product management applications that enables CSPs to put products at the heart of their business. Tribold technology automates the complex process of product management by delivering a single view of all products, enabling improved data integration, lifecycle management, business intelligence and channel management. The result - CSPs can drive increased profit by taking products and services to market faster, improving customer service and enhancing operational efficiency. Founded in 2003, Tribold is headquartered in London, with offices in North America and Asia. The company operates globally, with activities in North America, Western Europe, Eastern Europe and Australasia. It has attracted partnerships with some of the most prominent suppliers to the communications industry including Accenture, Business Objects, Capgemini, Convergys Corporation, Microsoft and Oracle. Eden was the first institutional investor in Tribold, enabling the company to accelerate expansion of its operations and customer acquisition. We recently re-invested, alongside Esprit Capital Partners. Eden contact: Mark Farmer
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TruphoneEnabling free or low-cost calls for mobile phone usersFounded in 2005, Truphone was the first company to bring true internet telephony (VoIP) to the mass market mobile phone market, enabling users to make free and low-cost calls via wi-fi and the internet. As a pioneering virtual mobile network operator, its vision is to bring all the benefits of internet telephony to mobile users, globally. Users of the Truphone service can make free calls to other VoIP users from their existing mobile phones, as well as reduced-cost calls to non-VoIP subscribers. They can also make international and long-distance calls at local rates, while continuing to use the standard address book and dialler of their phone in the normal way. Crucially, when a Truphone-enabled mobile handset is out of wi-fi range it reconnects to the mobile network, allowing customers to roam between the two networks. Truphone was selected as a Technology Pioneer for 2007 by the World Economic Forum and in March 2007 was listed in the Red Herring 100 Europe , which recognizes Europe's most promising companies driving the future of technology. Based in London, the company has partners in locations across Finland, Romania, USA and the UK. Eden was seed investor in Truphone and continued to support the company is its Series A Round financing in 2006, along with Wellington Partners, Independent News & Media and Burda Digital. Eden contact: Mark Farmer
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VoicevaultLeading the world in voice verification technologyVoiceVault provides voice-based biometric verification and identity management services to a growing number of customers around the world. The technology offers advanced security across different areas, including caller authentication, password reset, payment verification and digital contract signature. Verification takes place over the telephone or the internet and is completed in less than a second, regardless of where the person is in the world. VoiceVault uses spoken words to calculate over 100 different measurements of a speaker's vocal tract, generating a unique voiceprint. The technology is the result of over 160 man years of years of research and development. It is the only platform of its kind to be accredited to issue EU Advanced Electronic Signatures (voice digital certificates) and has also gained ISO 27001. Founded in 2005, VoiceVault is headquartered in Surrey, with offices in Dublin, Boston and San Diego, California. Its customers include ABN AMRO, one of Europe's largest banks, which is using VoiceVault technology for its telephone banking customers and US insurers Progressive Insurance, who are using VoiceVault's Password Reset for its 30,000 employees and 250,000 agents. Eden invested in VoiceVault’s A Round financing. Our investment is allowing VoiceVault to open up the market for automated speaker authentication. Eden contact: Mark Caroe, David Embleton
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We7Free and legal music for the download generationVoiceVault provides voiceAward-winning music site We7 We7 works by grafting short, 10-second adverts onto the front of each downloaded track. Ads are based on a consumer’s demographic such as age, gender and location and can be extended into personal preferences. This tightly targeted advertising ensures that brand messages reach receptive ears while consumers can receive and share music legitimately and artists continue to receive royalties. For those who don’t want adverts, there’s an option to buy the track at normal price. Launched in 2007, We7’s vision is to become the leading free and legal web destination for the music download community. It also provides an important review platform for unsigned artists through its Tastemakers section. Major record labels providing their full catalogues on We7 include Sanctuary Records, V2, BigFish, and mTunes Records. Advertisers to date include Microsoft, Cafe Direct, Sony Ericsson and film distributor Optimum. Headquartered in Oxford, We7 currently focuses on the UK market, with plans for expansion into the US. In its first year We7 was a finalist in BT’s DMA awards for Best Digital Music Service and also won the Interactive Category at the prestigious Hospital Club Creative Awards. Eden joined founder investors Spark Ventures and musician Peter Gabriel in We7’s Series A Round financing. Eden contact: Charles Grimsdale
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