Building enterprise social media relationships

Hootsuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard.

Hootsuite’s advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. The company has over 9 million users.

Established in 2008 by CEO Ryan Holmes, Hootsuite employs over 470 people based in Vancouver, Canada with offices in London, San Francisco and Singapore.

Eden became a shareholder in Hootsuite on the company’s acquisition of uberVU, a leading enterprise social media analytics provider, in which Eden was lead investor. Other investors in Hootsuite include Accel, Insight Venture Partners, Hearst Ventures and Blumberg Capital. Accel and Insight led a $160 million round in 2013.