What's In My Handbag  /   www.whatsinmyhandbag.com

Social marketing solutions for beauty products retailers and brands

What’s In My Handbag (WIMH) is an online magazine focused on the beauty and cosmetic products market. The company reveals the beauty secrets of insider in the fashion, beauty and creative industries and allows subscribers the ability to sample and buy existing and up and coming products. For beauty product brands and retailers, WIMH provides a social commerce marketing solution that allows them to better target their sampling budgets for higher conversion and greater sales.

Established in 2011, WIMH employs 10 people based in London.

Eden invested in WIMH’s seed round in March 2012 alongside 360 Capital Partners and a group of well-known angel investors.


Eden Partner:  Ben Tompkins

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